Harley-Davidson Sprint: A New Entry-Level Motorcycle Launching Under 200,000 Baht

 

 

Harley-Davidson Sprint: A New Entry-Level Motorcycle Launching Under 200,000 Baht

 

 

 

Harley-Davidson is gearing up to revolutionize the entry-level motorcycle segment once again. CEO Jochen Zeitz recently announced that the iconic brand is preparing to unveil a new, affordable bike called the

"Sprint"

, which is expected to be priced below $6,000 (approximately 200,000 baht).Zeitz revealed during a financial earnings call that the Sprint will arrive in US affiliates by

October 2025

, with plans for a European release shortly after. The upcoming model promises a "fun, aggressive, and rebel" spirit that stays true to Harley-Davidson's legendary image, while making the brand more accessible to younger riders.

The Return of the “Sprint” Name

The Sprint badge is not new in Harley-Davidson's history. In the 1960s, the company partnered with Italian manufacturer Aermacchi to produce the Sprint 250 and later a 350cc version. However, these models were discontinued in 1974 due to limited profitability and a lukewarm reception from Harley's loyal fanbase, who preferred American-made motorcycles.Now, the revival of the “Sprint” name has sparked speculation that the new bike might be manufactured outside the United States. Industry insiders believe that Harley-Davidson's Chinese partner,

Qianjiang Group

—owners of Benelli, QJMotor, Keeway, and Morbidelli—could be leading the production, as they already handle the assembly of Harley's X350 and X500 models for Asian markets.

Global Strategy: Expanding Entry-Level Lineup

Harley-Davidson has been focusing on smaller displacement motorcycles to strengthen its presence in emerging markets. Previous models like the

X350

and

X500

targeted China and Southeast Asia, while the

X440

, produced in collaboration with Hero MotoCorp, caters exclusively to India.However, internal pressures within Harley-Davidson's board have reignited efforts to capture a wider audience. The

Sprint Project

, which has been in quiet development since 2021, is now being accelerated to meet investor demands and attract a new generation of riders.

The Risks and Rewards Ahead

While the Sprint aims to broaden Harley-Davidson's appeal, it also faces significant challenges. Hardcore Harley enthusiasts may disapprove of models manufactured in China, fearing a dilution of the brand's American heritage. Additionally, with lower profit margins per unit, convincing US agreements to embrace the Sprint might be an uphill battle.Harley-Davidson has experienced similar issues in the past. The Street 500 and Street 750, though praised for their rideability, failed to win over traditional Harley fans and were eventually phased out. The company is keen not to repeat history.

Will the Sprint Be Harley's New Hope?

The upcoming Sprint holds the potential to be a game-changer if it successfully delivers a cool, youthful, and affordable image while maintaining the essence of Harley-Davidson's brand. All eyes are now on October 2025, when the Sprint is expected to make its official debut. Will this be a fresh start for Harley-Davidson's entry-level ambitions, or will it become another lesson like the Street 750? Time will tell.Stay tuned for more updates on the Harley-Davidson Sprint, including official specifications, design leaks, and global launch events.